What is digital marketing? When company websites were in their infancy the term internet marketing was used and this term has since been superseded by online marketing and digital marketing – they all really mean the same thing and that is: marketing that makes use of electronic devices such as computers and increasingly, in the mobile world, tablets and smartphones.
What does digital marketing mean for your business? Have you embraced the commercial opportunities which are now available to attract and retain customers at a lower cost than the traditional routes to market? Are you using the new management tools to best effect? And are you integrating the social media networks like Twitter, Facebook, YouTube, Pinterest, to name just four, to your advantage?
There’s no shortage of digital marketing opportunities available today and the key to unlocking business success is by implementing the right strategy for your organisation and choosing the right digital tools for your tactical plans.
Want to know more about digital marketing? Feel free to contact me, I’d be delighted to work with you.