Author Archive | Carole

Have you seen my article on Twitter in Boutique Hotelier?

Here’s my first article for the new monthly magazine Boutique Hotelier. I’m delighted to have been asked to write a series of articles for this exciting publication. With the growth of the boutique hotel niche sector in the hotel industry a new title, with a fresh outlook, is most welcome and the first few issues […]

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The value of big data and little data in the online marketing world

In marketing circles everyone’s talking about Big Data.  If you’ve attended any of the major digital marketing shows this year then you’ll know it’s the new buzz term; and this is because through the growth of CRM (customer relationship management) systems and social media networks there is simply so much information available to collect or […]

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Social isn’t digital and isn’t marketing

What sort of headline is that? Good question! The point I want to make is that social media isn’t the only aspect of digital marketing and digital marketing isn’t replacing marketing. It is all marketing! This weekend I’ve spent some indulgent time at the Goodwood Festival of Speed and, despite its very petrol-head nature, I’m […]

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Where’s my Twitter feed?

Visits to various websites over recent weeks have caused me to alert their owners to the fact that the Twitter feed is missing. Twitter feed failure is a bit like running an old car, not knowing that your brake lights are not working and depending on passers-by, or the driver behind you in the traffic […]

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Muddy Boots in Hotels

Up until this weekend, with the weather we have been having in the UK recently, you could be forgiven for thinking that you’re about to read a blog article about the negative effects on the hospitality industry of too many rainy days! However, the plan for my focus here in Carole’s blog is marketing – […]

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Twitter for your business

Twitter is just one of many social networking tools available to business, at best included in a communications plan if the strategic direction of that company suggests it is the right tool, but so often used in an ad hoc fashion without any clear direction or marketing objectives. Many business owners, particularly those in the […]

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Welcome to my blog

Welcome to my first blog on my new website! Why have I included a blog? Is that a question you are asking? Digitally savvy readers will know that recent Google updates tell us that “freshness” is good for websites and, regardless of the industry you are in, Google likes fresh “content”.  Read any article by […]

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